Fortum’s Sustainability Report 2011 wins the Corporate Responsibility Reporting competition
Fortum’s Sustainability Report 2011 has been chosen as the best in Finland in this year’s Corporate Responsibility Reporting competition. The report was also the media favourite in the Reader’s choice category.
According to the jury, the structure of Fortum’s report is clear and reader friendly. The report was also praised for its goal-oriented, innovative and strategic approach. Special accolades were given to its visual appeal, which significantly adds to the readability. The jury notes that Fortum’s report gives a thorough review of the sustainability focus areas of its operations and its longer-term goals. The jury also praises the fact that Fortum’s report comprehensively covers the position of different energy alternatives in the Solar Economy as well as the global megatrends affecting the future of the energy sector. Fortum was awarded the competition’s highest score for its report, and thus was the winner in both the general category and the overall category.
”Sustainability is at the core of Fortum’s strategy, and our central aim is to report on our activities that are in line with sustainability openly, fairly and in a way that interests all stakeholers. Scarcity of natural resources, energy security, the impacts of different production forms and climate change are issues that affect every one of us. For this reason, we wanted to showcase our vision of the future energy system, the Solar Economy, in our report. The award is recognition that the path we have chosen is the right one,” commented Ulla Rehell, Fortum’s Vice President of Sustainability, on the report’s objectives.
The winner was selected by the group organising the competition. The group consisted of the Aalto University School of Business, the Confederation of Finnish Industries (EK), Finnish Business & Society, the Finnish Institute of Authorised Public Accountants, the Finnish Confederation of Professionals STTK, the Ministry of Employment and the Economy, the Association for Environmental Management, and the Ministry of the Environment.
The competition assessed the corporate responsibility reports of all companies listed on the NASDAQ OMX Helsinki as well as the reports of 19 other companies that had entered the competition. The winner was selected from among the finalists – those with reports that had received the most points.